Wholesale
Coffee
Program
About our Wholesale Program
Built on years of experience combined with a love for coffee, a passion for design, and an appreciation for community, our wholesale program is built with one goal in mind: to help you succeed. By sourcing incredible coffee through multiple partners at origin, roasting it to exacting standards, and shipping it to our partners fresh, we make serving excellent coffee easy. And we approach every new customer with the same enthusiasm and passion, working hard to make sure that your coffee project is customized to fit your particular needs.
Different ways to do Wholesale with us
We love coffee and we love sharing coffee with people. One of our great joys at Red Rooster is building relationships with our wholesale partners. We offer a full spectrum of award winning, transparently traded, expertly processed coffees, that are roasted with care. Need bright, lively and fruit forward coffees? We've got you covered. Need approachable, chocolatey and nutty coffees? We've got those too.
Perks
SCA Certified Training
High End Equipment Sales
Certified Organic Offerings
Sustainable Packaging
Contact us directly
partners@redroostercoffeeroaster.com
540-745-7338
- Find us on RangeMe
- Sign up through Faire Direct
Create Shelf Envy
Grocery Stores
Take your store’s coffee selection to a new level. Each of our selections is dressed with beautifully designed art, hand printed on biodegradable coffee bags, filled with award-winning coffee and shipped fresh to your store. The bright and eye-catching designs will draw your customers in, while the taste of our delicious coffee will keep them coming back for more. Whether you’re looking for a few go-to blends or a dazzling array of unique single origins, we have you covered.
Sell Our Signature Coffees
Serve with Pride
Cafes & Restaurants
Red Rooster offers a full line of exquisite single-origin coffees and blends for your cafe or restaurant. If you're thinking of opening a new cafe, looking to switch coffees, or simply thinking of adding a new roaster to your coffee service, we offer extensive options. All of our coffees come with beautiful posters, farm information, info cards and unique branding. Plus, we can help take the headache out of buying equipment and designing a welcoming and easy to use coffee space. Contact us early in your process to take advantage of our free consulting services.
Signature Blends:
Farmhouse Blend
Funky Chicken
4&20 French Roast
Old Crow Cuppa Joe
Seasonal Single Origins
Learn from the Pros
Barista Training
One of our greatest joys is teaching people about coffee and training new baristas! We love to introduce people to the complex and exciting world of coffee. Our intensive two-day Coffee 101 and Espresso 101 are supported by our team of dedicated coffee professionals whose only goal in life is to help make your cafe great!
Join our growing list of exceptional cafe partners to take advantage of our training and consulting programs.
Cupping Recipes 
Manager Training 
Equipment Training
Build the Dream Cafe
Equipment Sales
For many coffee shops, the espresso machine is the backbone of the business, helping to create a beautiful space while providing delicious specialty drinks to loyal clientele. Red Rooster offers discounts on top of the line espresso machines as part of our full service coffee program. All of our machines are sold with installation and technical support packages, along with the peace of mind that comes with knowing that you are serving superior coffee on a top of the line machine. We offer extremely competitive prices on equipment, so if you're thinking of starting a cafe, contact us before purchasing a machine.
Services
- Discounted Prices
- Installation
- Technical Support
Espresso Machines
- Slayer
- La Marzocco
- Nuova Simonelli
Batch Brewing
- Fetco
- Wilbur Curtis
Manual Brewing
- Hario
- Chemex
- Aeropress
Here to help
Consulting Services
Our goal at Red Rooster is to assist our customers in any way we can. We offer free consulting for all of our restaurant and cafe clients and we take all questions, large or small. Whether you’re an experienced coffee pro or just starting out, we recommend taking all three of our class offerings - Espresso 101, Coffee Fundamentals, and Brewing 101.
All of our clients receive open-ended consultation just by purchasing our coffee. Our customer service is designed to make sure that you are supported in every facet of your coffee program.
Class Offerings
Pull the proper shot, dial in the machines, and learn to steam milk like a champ.
Taste coffee from around the world while learning about processing, roasting, and the history of coffee.
This short on-location class makes certain you are brewing coffee to its highest potential.
In the Press
Top 30 Coffees 2015-2023 on Coffee Review and 50+ coffees scoring over 90.
Ethiopia Banko Washed
The epitome of classic Ethiopia: Stone fruit and cocoa nib serve as a base for complex citrus, sweet herb and rich nut tones — a very pretty, bright and juicy washed cup.
96 - December 2024
Ethiopia Worka Sakaro Anaerobic Natural
Fruit-centered, richly chocolaty. Berry melange, chocolate fudge, pink peppercorn, lemon balm, candied violet in aroma and cup. in aroma and cup. Tart, winey acidity; very full, syrupy-smooth mouthfeel. Resonant, long, flavor-saturated finish.
95 - December 2024
Costa Rica Alma Negra Natural
Intensely sweet, gently tart. Dark caramel, dried plum, lavender, cantaloupe, cocoa nib in aroma and cup. Sparkling acidity; plush, creamy mouthfeel. Finish centers around notes of dark caramel and lavender.
94 - December 2024
Colombia Aponte Honey
Gently fruit-forward, cocoa-toned. Cocoa nib, watermelon, lychee, macadamia nut, wild honey in aroma and cup. Bright, juicy, balanced acidity; crisp, lightly satiny mouthfeel. Very long, sweet and deep-toned finish, harmoniously integrating all the aromas and flavors of the cup.
94 - December 2024
Good Tidings Holiday Sweet
Sweet-toned, crisply chocolaty. Bing cherry, hazelnut, baking chocolate, toffee, pink grapefruit zest in aroma and cup. Balanced, vibrant acidity; crisp, lightly satiny mouthfeel. Chocolaty, sweetly nutty finish with undertones of pink grapefruit zest.
93 - December 2024
Venezuela La Curva
A coffee you won’t see often in U.S. shops, this anaerobic Venezuela has a wide-ranging complexity and offers a unique sensory experience through all the basic tastes (sweet, salty, tart, bitter and umami). Crisply sweet-savory. Hop flowers, date, marjoram, satsuma mandarin, salted caramel in aroma and cup. Gently brisk, bittersweet acidity; crisp, velvety mouthfeel. Crisp, sweet-savory finish centered around notes of hop flowers and salted caramel.
91 - December 2024
Waxing All-Purpose Coffee Blend ( as Espresso)
Evaluated as espresso. Sweetly tart, richly chocolaty. Cocoa powder, Fig Newton, black cherry, cedar, hazelnut in aroma and small cup. Crisp, sattiny mouthfeel; cocoa-toned, nutty finish. In cappuccino format, richly sweet and fruit-driven.
93 - April 2024
Waxing All-Purpose Coffee Blend (as Pour Over)
Crisply chocolaty, sweetly citrusy. Dark chocolate, pink grapefruit zest, tamarind, fresh-cut oak, magnolia in aroma and cup. Briskly sweet acidity; full, syrupy mouthfeel. Chocolaty, floral-toned finish.
93 - April 2024
