Red Rooster is a Virginia-based coffee company roasting only the highest quality beans from around the world.

Wholesale Coffee Program

We're lucky enough to have some great wholesale partners! Want to join the team?

About our Wholesale Program

Passion for Success

Built on years of experience combined with a love for coffee, a passion for design, and an appreciation for community, our wholesale program is built with one goal in mind: to help you succeed. By sourcing incredible coffee through multiple partners at origin, roasting it to exacting standards, and shipping it to our partners fresh, we make serving excellent coffee easy. And we approach every new customer with the same enthusiasm and passion, working hard to make sure that your coffee project is customized to fit your particular needs.


Ready to start serving? Let us help.

We’ll help turn your passion into perfect drinks.

A great artist needs the best tools.

We’re here to help, from the first step to the last.

Create shelf envy in your peers with our bags.

Cafes & Restaurants

Serve with Pride

Red Rooster offers a full line of exquisite single-origin coffees and blends for your cafe or restaurant. If you're thinking of opening a new cafe, looking to switch coffees, or simply thinking of adding a new roaster to your coffee service, we offer extensive options. All of our coffees come with beautiful posters, farm information, info cards and unique branding. Plus, we can help take the headache out of buying equipment and designing a welcoming and easy to use coffee space. Contact us early in your process to take advantage of our free consulting services.

Signature Blends:

  • The Farmhouse
  • Funky Chicken
  • 4&20 French Roast
  • Old Crow Espresso
  • Seasonal Single Origin
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Services

  • Cupping
  • Equipment Training
  • Recipes
  • Manager Training

Barista Training

Learn from the Pros

One of our greatest joys is teaching people about coffee and training new baristas! We love to introduce people to the complex and exciting world of coffee. Our intensive two-day Coffee 101 and Espresso 101 are supported by our team of dedicated coffee professionals whose only goal in life is to help make your cafe great!

Join our growing list of exceptional cafe partners to take advantage of our training and consulting programs.

Services

  • Cupping
  • Equipment Training
  • Recipes
  • Manager Training

Equipment Sales

Build the Dream Cafe

For many coffee shops, the espresso machine is the backbone of the business, helping to create a beautiful space while providing delicious specialty drinks to loyal clientele. Red Rooster offers discounts on top of the line espresso machines as part of our full service coffee program. All of our machines come with installation, unlimited technical support, and the peace of mind that comes with knowing that you are serving superior coffee on a top of the line machine. We offer extremely competitive prices on equipment and technical support, so if you're thinking of starting a cafe, contact us before purchasing a machine.

Services

  • Discounted Prices
  • Installation
  • Technical Support

Espresso Machines

  • Slayer
  • La Marzocco
  • Nuova Simonelli

Batch Brewing

  • Fetco
  • Wilbur Curtis

Manual Brewing

  • Hario
  • Chemex
  • Aeropress
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Consulting Services

We’re Here to Help

Our goal at Red Rooster is to assist our customers in any way we can. We offer free consulting for all of our restaurant and cafe clients and we take all questions, large or small. Whether you’re an experienced coffee pro or just starting out, we recommend taking all three of our class offerings - Espresso 101, Coffee Fundamentals, and Brewing 101.

All of our clients receive on-site and phone consultation just by purchasing our coffee. Our customer service is designed to make sure that you are supported in every facet of your coffee program.

Class Offerings


Espresso 101

Pull the proper shot, dial in the machines, and learn to steam milk like a champ.


Coffee Fundamentals 101

Taste coffee from around the world while learning about processing, roasting, and the history of coffee.


Brewing 101

This short on-location class makes certain you are brewing coffee to its highest potential.


Grocery Stores

Create Shelf Envy

Take your store’s coffee selection to a new level. Each of our selections is dressed with beautifully designed art, hand printed on biodegradable coffee bags, filled with award-winning coffee and shipped fresh to your store. The bright and eye-catching designs will draw your customers in, while the taste of our delicious coffee will keep them coming back for more. Whether you’re looking for a few go-to blends or a dazzling array of unique single origins, we have you covered.

Inquire About Wholesale

Let's Talk

Interested in the Red Rooster wholesale experience? Let’s have a conversation today.