Wholesale
Coffee
Program
About our Wholesale Program
Built on years of experience combined with a love for coffee, a passion for design, and an appreciation for community, our wholesale program is built with one goal in mind: to help you succeed. By sourcing incredible coffee through multiple partners at origin, roasting it to exacting standards, and shipping it to our partners fresh, we make serving excellent coffee easy. And we approach every new customer with the same enthusiasm and passion, working hard to make sure that your coffee project is customized to fit your particular needs.
Different ways to do Wholesale with us
We love coffee and we love sharing coffee with people. One of our great joys at Red Rooster is building relationships with our wholesale partners. We offer a full spectrum of award winning, transparently traded, expertly processed coffees, that are roasted with care. Need bright, lively and fruit forward coffees? We've got you covered. Need approachable, chocolatey and nutty coffees? We've got those too.
Perks
SCA Certified Training
High End Equipment Sales
Certified Organic Offerings
Sustainable Packaging
Contact us directly
partners@redroostercoffeeroaster.com
540-745-7338
Ask for Haden
- Dropship through Shopify Collective
- Sign up through Faire Direct
Create Shelf Envy
Grocery Stores
Take your store’s coffee collection to a new level. Each of our selections is dressed with beautifully designed art, filled with award-winning coffee, and shipped fresh to your store. The bright, eye-catching designs will draw your customers in, while the taste of our delicious brews will keep them coming back for more. Whether you’re looking for a few go-to blends or a dazzling array of unique single origins, we have you covered.
Sell Our Signature Coffees
Serve with Pride
Cafes & Restaurants
Red Rooster offers a full line of exquisite single-origin coffees and blends for your cafe or restaurant. If you're thinking of opening a new cafe, looking to switch coffees, or simply thinking of adding a new roaster to your coffee service, we offer extensive options. All of our coffees come with farm information, info cards, and unique branding. Plus, we can help take the headache out of buying equipment and designing a welcoming and easy to use coffee space. Contact us early in your process to take advantage of our free consulting services.
Signature Blends:
Farmhouse Blend
Funky Chicken
4&20 French Roast
Old Crow Cuppa Joe
Seasonal Single Origins
Learn from the Pros
Barista Training
One of our greatest joys is teaching people about coffee and training new baristas! We love to introduce people to the complex and exciting world of coffee. Our intensive two-day Coffee 101 and Espresso 101 are supported by our team of dedicated coffee professionals whose only goal in life is to help make your cafe great!
Join our growing list of exceptional cafe partners to take advantage of our training and consulting programs.
Cupping Recipes 
Manager Training 
Equipment Training
Build the Dream Cafe
Equipment Sales
For many coffee shops, the espresso machine is the backbone of the business, helping to create a beautiful space while providing delicious specialty drinks to loyal clientele. Red Rooster offers discounts on top of the line espresso machines as part of our full service coffee program. All of our machines are sold with installation and technical support packages, along with the peace of mind that comes with knowing that you are serving superior coffee on a top of the line machine. We offer extremely competitive prices on equipment, so if you're thinking of starting a cafe, contact us before purchasing a machine.
Services
- Discounted Prices
- Installation
- Technical Support
Espresso Machines
- Slayer
- La Marzocco
- Nuova Simonelli
Batch Brewing
- Fetco
- Wilbur Curtis
Manual Brewing
- Hario
- Chemex
- Aeropress
Here to help
Consulting Services
Our goal at Red Rooster is to assist our customers in any way we can. We offer free consulting for all of our restaurant and cafe clients and we take all questions, large or small. Whether you’re an experienced coffee pro or just starting out, we recommend taking all three of our class offerings - Espresso 101, Coffee Fundamentals, and Brewing 101.
All of our clients receive open-ended consultation just by purchasing our coffee. Our customer service is designed to make sure that you are supported in every facet of your coffee program.
Class Offerings
Pull the proper shot, dial in the machines, and learn to steam milk like a champ.
Taste coffee from around the world while learning about processing, roasting, and the history of coffee.
This short on-location class makes certain you are brewing coffee to its highest potential.
In the Press
In Coffee Review's Top Coffees of the Year List for 10+ years with over 100 coffees scoring 90+.
Peru Highland Select Extended Fermentation Natural
2nd place (Silver) Winner in the Experimental category, U.S. division, of the inaugural Kenneth Davids Cup.
Produced by the Cooperativa Agraria Groupthink Yapaz (GROUPAGRY)A lavishly expressive extended-fermentation Peru that combines saturated fruit and chocolate richness with impressive depth, structure and finesse.
96 - August 2026
Ethiopia Refisa West Arsi
A beautifully articulated washed Ethiopia that showcases the elegance of West Arsi coffees through vibrant florals, refined citrus notes and a seamless, lingering sweetness.
95 - June 2026
Colombia Las Brisas Pink Bourbon Washed
A beautifully balanced washed Pink Bourbon that emphasizes clarity, sweetness, and floral sophistication over sheer intensity, offering a polished and deeply satisfying expression of contemporary Colombian coffee.
94 - May 2026
Ethiopia Kayon Mountain Honey
A beautifully articulated Guji honey that delivers classic berry intensity with refined florals and a harmonious, persistent finish.
94 - April 2026
Rwanda Agaseke Washed
A beautifully composed Rwanda that layers warm spice and cocoa with bright fruit clarity, offering both structure and sweetness in a satisfying, expressive cup.
94 - April 2026
Ethiopia Mehbuba Guji
The #2 Coffee of the Year for 2025 A luminous washed Guji that embodies refinement and energy with a lucid structure, paradoxically delicate and complex aromatics, and perfectly integrated sweetness — a bargain at this price.
97 - November 2025
Ethiopia Worka Sakaro 2025
A vibrant and impeccably structured Ethiopia anaerobic natural with exuberant fruit and florals anchored by elegant balance and composure.
95 - November 2025
Scary Good Brew
A vibrant, multidimensional Ethiopia blend that lives up to its Halloween-themed name — exuberant fruit and floral character, grounded by cocoa and spice, make for an exciting, playful cup.
94 - October 2025
Ethiopia Ayla Bombe Washed
A beautifully structured washed Ethiopia coffee that expresses the vibrancy and depth of Sidama terroir — this coffee rewards careful attention and offers a meditative experience if you’re so inclined.
96 - July 2025
Flight Seasonal Espresso
Evaluated as espresso. Invigoratingly bright and juicy. Cherry compote, toasted hazelnut, dark chocolate, mandarinquat, redwood in aroma and small cup. Plush, creamy mouthfeel; cherry-sweet finish. Enticingly complex in cappuccino format, exceptionally well-integrated.
95 - July 2025
Burundi Turihamwe Washed
Fragrant, layered, complex. Orange blossom, red currant, honey, sweet pipe tobacco, sugarcane in aroma and cup. Juicy, dynamic acidity; very plush, satiny mouthfeel. Refreshing finish leads with notes of red currant and orange blossom.
94 - July 2025
Colombia Finca Santa Barbara Gesha Anaerobic Honey
This balanced, floral-toned, elegantly fruity anaerobic honey Colombia dazzles with rich aromatics and an inviting complexity throughout the cup.
95 - May 2025
Rwanda Kungahara Carbonic Maceration
A beautiful expression of Rwanda Bourbon in all its carbonic-maceration glory: look for notes of sweet-tart stone fruit, citrusy herbs, and resiny aromatic wood.
95 - April 2025
Trust the Process Costa Rica Finca Carrizal SL28 Black Diamond Natural
SL28 is a variety of Arabica typically grown in Kenya; this Costa Rica version retains the varietal character’s phosphoric acidity and nuanced flavor profile.
95 - March 2025
