From the very beginnings of Red Rooster, we have operated under three main ethical tenets.
1) We source all of our coffee as responsibly as possible, meaning we use Organic and Fair Trade coffees for all of our blends and many of our single origins. When our coffees are not Organic or Fair Trade, they are of premium quality, transparently sourced from estates and farms that are known to treat workers equitably and take care of the land. In some cases we are even able to buy coffee from farmers and traders in the country of origin, meaning more money flows into the country and farmers can take better care of their coffee trees and their families.
2) We have always strived to operate sustainably in our daily operations by offering biodegradable coffee bags, having our bags hand-printed locally using water-based inks, composting our chaff with local organic farms, and minimizing our footprint by recycling and reusing within our facilities. In fact, our co-owner, Haden, was a founding member and president of the local sustainability non-profit, SustainFloyd.
3) As a family business, we have always strived to do our part to help create a vibrant local community by hiring locally, providing a living wage and health care to our employees, contributing to local charities, and participating in local fundraisers all with the intention of developing into an economic and social anchor in our small rural community.