Red Rooster is a Virginia-based coffee company roasting only the highest quality beans from around the world.

About Red Rooster

Roasting exquisite coffee while making an impact at origin and at home.


Taking Good Care of Our Coffee, Our People, Our Farmers, Our Planet

Established in 2010 in downtown Floyd, VA (pop 432), Red Rooster was created with the simple notion of roasting excellent coffee for the owner’s existing coffee house. Soon, word of Red Rooster's quality spread around Virginia and up and down the East Coast.

Today, we employ 30 people while roasting some of the best coffee in the world.

While we've won numerous awards and accolades for our coffee quality, our true passion is in making a positive social impact both at home and abroad at the coffee's origin.

Our Four Cornerstones

Our Coffee: Roasting coffee to its highest potential, putting quality and customer satisfaction first

Our People: Providing a livelihood and a fulfilling working life for our employees

Our Farmers: Paying high premiums and giving back to social programs

Our Planet: Using biodegradable and earth friendly choices in every possible way

Awards and Accolades

Good Food Awards Winner 2017, 2019, 2020

1st place, America’s Best Cold Brew, Coffee Fest Baltimore, 2018.

Top 30 Coffees 2015, 2016, 2017, 2018 on Coffee Review

40+ coffees scoring 90+ on Coffee Review

1st Place Brewers Cup, TN US Coffee Champs Qualifiers, 2019

America’s Best Espresso, Coffee Fest NYC, 2016

Golden Bean Silver & Bronze Medals 2016, 2017, 2019

Ninth place US Brewer’s Cup Championship, Seattle 2017

Coffee With A Conscience

Did you know that Red Rooster is the only coffee company in the country with an onsite daycare facility for our staff's children?

From the very beginnings of Red Rooster, we have operated under three main ethical tenets.

1) Transparently traded coffee

We source all of our coffee responsibly. We use Organic and Fair Trade coffees for all of our signature blends and many of our single origins. When our coffees are not Organic or Fair Trade, they are of premium quality, transparently sourced from estates and farms that are known to treat workers equitably and take care of the land. In many cases we buy coffee from farmers and traders in the country of origin, meaning more money flows into the country and farmers can take better care of their coffee trees and their families.

2) Sustainability and environmental action

We have always strived to operate sustainably in our daily operations by offering biodegradable coffee bags, having our bags hand-printed locally using water-based inks, composting our chaff with local organic farms, and minimizing our footprint by recycling and reusing within our facilities. We use only compostable to-go products in our coffee shop. In fact, our co-owner, Haden, was a founding member and president of the local sustainability non-profit, SustainFloyd.

3) Impact at home

As a family business, we have always strived to do our part to help create a vibrant local community by hiring locally, providing a living wage and full health care benefits to our employees, contributing to local charities, and participating in local fundraisers all with the intention of developing into an economic and social anchor in our small rural community. In 2018 we licensed an onsite day care specifically for our employees children.

Our Team

You won’t find a more dedicated team of collaborators. From roast to pour, we oversee all the details and sweat the small stuff.

Haden Polseno-Hensley


After a 5 year stint with the National Park Service in the Grand Tetons, Haden received his MFA in Creative Writing while living in Alaska, then worked as a carpenter to support his writing habit. After a half a year in Italy, he moved back to his hometown of Floyd, VA, married his high school sweetheart and followed her into the coffee industry. He started as the roaster, bagger, distributor, and salesman for Red Rooster, but today he’s happy to have people working for Red Rooster who are better at all those things.

Rose McCutchan


After working in the professional food service world in NYC for several years, Rose moved home to Floyd VA to open a small cafe with her mother and sister. After six years in business, Rose decided to up the cafe’s quality by investing in roasting coffee in-house. For this task, she conscripted her husband, Haden, and the two began Red Rooster with the help of friends and family. Today, Rose continues to manage the coffee shop, The BlackWater Loft, while managing purchasing and bookkeeping for the Red Rooster roasting business.

Tony Greatorex

Head Roaster

Tony has worked in the coffee industry since 2007. After a few years behind the bar, he moved behind the scenes in 2012 to manage roasting and production in the early years of Red Rooster's existence. His roasting experience to that point was limited to loose experiments on a popcorn air popper. Through trial and (more than a few) error(s), online research, chaff fires, crippling insecurity, and roasting conferences, he gained confidence and knowledge to his roasting approach. As with life, he views coffee roasting as an ever-changing thing, full of opportunities to learn and evolve. When not roasting coffee, Tony can very likely be found on his bike, equipped with his Sony Nex-7 mirrorless camera, scanning the trees for birds or hoping to catch the perfect early morning or late afternoon scene on the Blue Ridge Parkway. He and his wife, Jolie, welcomed their daughter, Birdie, into the world in November of 2019, and they are hopelessly smitten. They live in the dreamiest little corner of the Floyd plateau with Birdie's beautiful canine sisters, Clover & Poppy.

Jolie Greatorex

Brand & Marketing Manager, J.T. Copper Co- Founder

Jolie was raised in Maine and relocated to southwest Virginia in late 2009. Her diverse background includes 6 years of radio broadcasting and several years in fashion merchandising. Originally hired as the office manager in 2014, Jolie has since taken over Red Rooster’s marketing and branding, as well as founding the small batch syrup company, J.T. Copper. When she’s at home, she enjoys yoga, sewing, hiking with her husband and dogs and binge-watching Project Runway and The Great British Baking Show. In November 2019 they welcomed their first child, daughter Birdie.

Grace McCutchan


Grace began her coffee career at the age of 14 as a barista at her family's cafe, The BlackWater Loft. After finishing school and traveling abroad, Grace returned home to immerse herself in the family business, honing her skills as a barista and learning the craft of roasting. She is an Authorized SCA Trainer and recently helped launch RR's Premier Training Campus. In 2019, she took her skills to the U.S. Brewer's Cup Qualifiers in Nashville where she took first place.  When she isn't, "On The Road" helping Partner Cafes open shop, she enjoys being at home, listening to old records, reading, experimenting with vegan baking & hiking the Blue Ridge Parkway with her pup, Auri.

Jessica Messer

Barista & Trainer

A seventh generation Floyd native, Jessie was drawn into the world of Specialty Coffee at the tender age of 15 and has not looked back. She is an Intermediate SCA Certified Barista, the Cafe Manager here at Red Rooster Headquarters, and our in-house barista trainer. When she isn't pulling shots or steaming milk, she is spending time with her husband, Steven, and their infant daughter, Juliet.

Theda McCutchan Anderson

Barista, Baker, J.T. Copper Co-Founder

Theda McCutchan Anderson grew up in Floyd before leaving for college in Charlottesville. After graduation she hopped around, living in New York City, Richmond and Dallas before moving back to the area with her husband, Tully, to raise their family. In addition to making syrups for J.T. Copper, Theda helps out in the kitchen and cafe as needed to keep her baking and barista skills sharp. When not working she keeps busy running her three kids around, coaching Forensics and Girl Scouts. She loves Broadway musicals, traveling, trivia night and craft cocktails.

Tully Anderson

Project Manager/Logistics

Originally from the Upper Peninsula of Michigan, Tully married a McCutchan but he is still getting used to the lack of mosquitos and snow in Floyd. From a corporate banking background, including working for the Federal Reserve, Tully now uses his skill set to manage both Red Rooster’s wholesale and retail daily shipments. With the exception of 18 weeks out of the year, Tully suffers from withdrawal from not being able to watch his beloved Green Bay Packers on Sunday.

Beth Burgess

HR and Swallowtail Tea –Director of Personali(teas)

With deep family roots extending to the founding settlers of Floyd, this “Boomerang Daughter” came home after an 11-year sabbatical working as a professional archaeologist. When she returned, Beth’s appetite for learning new things was satiated by the opportunity to join Red Rooster’s team and exploring all things regarding specialty coffee and fine tea. Beth has two decades of professional experience in operational and project management, marketing, and creative content development under her belt. Currently, she is the Human Resources director, leads Swallowtail Tea operations, and is a member of the Wholesale Partner Care team. Through her own company (Smart View Consulting) Beth offers leadership coaching and professional development training opportunities focusing on reshaping workplace culture through behavioral change. Certified in teaching Wiley’s® Everything DiSC® and the Five Behaviors of a Cohesive Team® programs, Beth helps individuals change the way they see and interact with others, by understanding the different behavioral styles. Within the community, Beth serves on the Floyd County’s Chamber of Commerce and Historic Preservation Trust boards and is the Leadership Floyd program facilitator. Outside of work, Beth enjoys gardening, grilling, and exploring the outdoors with her husband Matt, her two young children, the “Burgelings,” and her critters.

Chris Hill

Production Roaster & Site Supervisor

Chris joined the Red Rooster team in 2015 to assist with renovation at the current location, an old furniture store and warehouse in Floyd. While still involved in the day to day maintenance and building projects at Red Rooster, he began roasting as well. He began his work in the coffee world after working as a massage therapist and practitioner of Chinese medicine for over a decade prior. Before that, he had been a carpenter, a renaissance fair carny, a sculptor, and a ski lift operator. Born in London, he lived in Arizona, California, Oregon, Colorado, and Minnesota before landing in Floyd in 2005.

Amy Avery

Shipping Coordinator

Amy grew up in Floyd County but skedaddled as soon as she graduated in '95. Fast forward 15 years, 2 Geography degrees, 4 continents, and a LOT of wandering later and she came back to Floyd to settle in as Education Director at the Floyd Center for the Arts. Having worked as a barista in Boulder, Colorado for a few years, she had a deep appreciation for a good cup of coffee when she applied for her position at Red Rooster. Her interests and skills are widespread, having studied and worked in everything from B2B tech, sales, and website design to food service, event management, and even the occasional artsy craft.