Red Rooster is a Virginia-based coffee company roasting only the highest quality beans from around the world.

Ethiopia Demeka Becha

  • $21.99

A Red Rooster exclusive! This outstanding coffee (and we mean, OUTSTANDING) comes to us from the Demeka Becha Washing Station which is located in the coffee growing regions of Bona Zuria, Sidama. Surrounded by nearly 10,000 coffee producers, the washing station pulls cherries from nearby communities and is situated at the top of a hill, making it ideal for air flow along its drying beds. We purchased the entire lot and we can't wait to share it with you!  Assam tea, honey, lemon, bergamot orange with a hint of lime. 

Weight 12 oz. (340g)

Coffee Info

Roast Profile Light 
Process Fully washed

Heirloom Varietals 

Location Bona Zuria, Sidama
Washing Station / Elevation Demeka Becha


Demeka Becha site is situated at the top of a hill, which is ideal for air flow along the drying beds. You enter through tin gates which open onto lush green grass and, if you’re lucky, smiling day laborers lined up clapping and whistling their excitement at your visit. 

The Demeka Becha site is owned by Ayele Tulu, a Sidama man who is deeply integrated into the local area of Bona Zuria where he has a few sites. His son Tsegab Ayele, who speaks fluent English and is eagerly involved with coffee culture globally through social media, is his right hand and manages the project. Tsegab’s younger brother Abinet (still in college but clearly on route to joining the family business) is responsible for photography and making sure that his dad has a chair and is comfortable. 

The heart, perhaps the true engine, of the family is Genet Haile Endeshow, Tsegab’s mother and Ayele’s wife. She fills up their lives and the home with her warmth, and her embrace expands to include everyone who has the privilege of working with the family and their coffee producing sites. She’ll make you a killer doro wat or chicken stew, which is served to honor guests in Ethiopia, and follow it up with traditional Ethiopian buna (coffee), served on her porch below the flowering vines that shade it even in the heat of midday.

Demeka Becha site pulls cherries from nearby communities including Dilla Suke, Demeka, Goacho, Becha, and Bashiro Dale—close to 10,000 producers are situated in the areas  surrounding the washing station. The situation of the site Producers bring their cherries to be weighed on the characteristic blue scale, logged in the book by Cashier and General Manager, Alemu Gobaro, and floated before being dumped into the cement hopper to begin the journey through the 4-disk Agard pulper and into fermentation tanks and cement washing channels. There are 10 tanks for density grades 1 and 2, and 2 tanks for low density coffee destined for our Community Lot program if it meets our standard, or for the local market. Following fermentation and washing, the parchment coffee is carried by hand to the drying beds where laborers spread it out to the depth of a fingertip and keep it turning until it is dried and moved to the locked storehouse to await trucking to Addis Ababa and final processing. - Information provided by Catalyst Trade



Coffee Review, February 2021
Overall Score: 95

"A Red Rooster exclusive coffee, and one worth seeking out: a classic washed Ethiopia profile with generous floral and complex citrus notes supported by crisp cocoa nib."